In addition to having launched the game of development studios, Netflix continues to surround themselves with veterans to make a name in the video game. His new recruit is named Roberto Barrera, Strategic Director from Playstation.
“I am pleased to announce that I started a new adventure as a strategy, planning and analysis manager at Netflix! I am proud to join a team as talented and to be able to bring any New amazing experiences to players from around the world Thanks to the power of Netflix. For those who know me, this move is very logical. Throughout my career, I worked on projects that converge exactly what the game can Being for Netflix_ “, commented Roberto Barrera on LinkedIn.
After a few years in journalism in the early 2000s and some strategic positions in different companies, Roberto Barrera spent 11 years at PlayStation, where he participated in the acquisition of Gaikai in July 2012 for the sum of $ 380 million, an operation that was then the biggest acquisition of Sony in the video game. Roberto Barrera was then Strategic and Commercial Director of PlayStation Now and then Director of the Sony Interactive Entertainment Corporate Strategy from Spring 2018.
At Netflix, Roberto Barrera joins a team led by Mike Verdu, the Vice President in charge of the development of the video game business (past by Electronic Arts and Oculus) and Amir Rahimi, the Vice President of Game Studios (past by Electronic Arts and Zynga). Netflix has been offering a selection of games on smartphones and tablets for a few months, to which its 222 million subscribers have access at no extra charge.